Purpose of the Project: At the core of this initiative was the aspiration to revitalise Fremantle City FC’s digital presence, a local football club boasting over 2000 passionate players. Commencing in mid-2021, our mission was to boost visibility and modernize their visual identity.
Addressed Needs and Gained Benefits: The initial challenge was to fortify the club’s online presence and provide a fresher, more cohesive image. We tackled this by overhauling social media, implementing a new branding strategy, and updating the visual identity. The outcomes were clear: enhanced photo and content quality, coupled with a vibrant new website, propelled the club into a new era of digital relevance.
Perth’s football community has closely followed this transformation, inspiring other clubs to follow suit. Fremantle City FC’s influence extended beyond the field, becoming a beacon for social media improvement and visual identity strength in other regional clubs.
The club’s vision and strength translated into a more engaged community and a digital projection that shines in the competitive sports landscape. The impact has been significant, and we believe this project has set a standard for excellence in the digital era of football in Perth. A testament to the power of well-told stories and strategic imagery!