Purpose of the Project: This project is born from the passionate desire to bring the Festival of Community Soccer 2024 to life. Contacted after the success of the Women’s World Cup in Australia 2023, we took on the rebranding, website overhaul, and social media management for this event aimed at empowering women and girls through soccer.
Addressed Needs and Gained Benefits: We embraced the challenge of redefining the event’s visual identity, from official documents to posters and flags. Through the Sponsors Wall, we gave visibility to key collaborators. Social media management and website updates not only increased engagement but also amplified the message of empowerment.
Creating and designing official materials gave the Festival a vibrant and cohesive image. Event coverage not only immortalized special moments but also emotionally connected the audience to the cause.
The most valuable benefit is the positive impact on the community, encouraging women and girls to actively participate and feel empowered through soccer. This project not only elevated the event’s brand but also contributed to a significant shift in community perception and participation. A story of empowerment told through design and strategy.