Purpose of the Project: The collaboration with Valeritos stems from a passion for handcrafted baby fashion in Galicia, Spain. From designing the logo to crafting the color palette, aesthetics, and harmony of elements, we worked on the comprehensive creation of the branding for this delightful brand. Valeritos, with its touch of simplicity and naturalness, embodies the essence of artisanal children’s fashion.
Addressed Needs and Gained Benefits: From its inception, Valeritos aimed to extend its reach beyond friends and acquaintances. We embarked on a complete journey, from creating the logo to planning a social media strategy. The brand needed a national presence to expand its reach.
The primary benefit for Valeritos was the establishment of a distinctive and charming brand identity. The social media strategy enabled effective national promotion, attracting new customers and solidifying the brand as a standout choice in the realm of artisanal children’s fashion in Spain.
This project highlights how visual storytelling and digital strategy can transform a local artisanal brand into a nationally recognized option.